AI consulting
A straight answer about what AI can do for your business
The market is loud, and most of what a business owner hears about AI is either a vendor pitch or a headline. Consulting, as we run it, is short and concrete: we look at how your business actually works, identify where an AI system would genuinely earn its keep, put rough effort and cost against each, and say plainly which ideas are not worth doing. You end with a decision, not a deck.
This engagement suits you if
- You are being pitched AI by several vendors and want an independent read
- You want to know the realistic cost before committing
- You have ideas internally and need them sorted by what is actually feasible
The work
What the engagement covers
Process review
We follow how work actually moves through your business, not how the org chart says it does.
Opportunity shortlist
The handful of places AI would genuinely help, ranked by value and difficulty.
What to ignore
An explicit list of AI ideas that would not pay off for you, and why.
Effort and sequencing
Rough effort for each, and a sensible order to attempt them in.
Build-or-buy view
Where an off-the-shelf tool beats anything custom, we will tell you which one.
Our recommendations come from operating this technology commercially — including knowing which AI features we tried and chose not to ship.
How it runs
The sequence we follow
- 01
Find the job
We look for one repetitive, text-heavy job with a clear right answer. Not a strategy deck — a job.
- 02
Design the agent
What it decides, what data it can read, which tools it can call, where it must stop and ask a person.
- 03
Build and connect
The agent, grounded in your own data, wired into the systems it needs — CRM, WhatsApp, sheets, accounting.
- 04
Deploy with a human in the loop
It goes live handling a slice of the work, with a person reviewing what it does before the loop widens.
- 05
Operate and improve
We watch traces of real behaviour and tighten it. An agent is a system you run, not a project you finish.
FAQ
Common questions
Is this a paid engagement or a sales call?
The first conversation is free and genuinely useful. A full process review is a paid engagement, because doing it properly takes real time with your team.
Will you recommend your own products?
Only where they fit, and we will say when they do not. Our products serve specific jobs; recommending them for a job they do not fit would cost us more than it earns.
What do we get at the end?
A short written shortlist: what to do, in what order, roughly what it takes, and what to drop. Written for a decision-maker, not for a technical audience.
Other engagements
Interested in ai consulting?
Tell us what you're trying to solve. First conversation is free and useful either way.